Incomplete Activity Logs
When an account transitions to another rep, the new rep has to start from scratch. Manager 1-1s are spent just catching up on what happened instead of on coaching.
Manual Spreadsheet Reports
In addition to the Salesforce updates, reps also have to update their manager’s spreadsheet because the manager can’t pull the information they need from Salesforce
Time Consuming Data Entry
Reps aren’t paid to enter data, they’re paid to sell. Every minute they’re not selling costs the company money.
Invisible Process
There’s no visibility into why things are better or worse this month than last. Sales ops can’t effectively optimize a sales process they can’t track.
Inaccurate Forecasts
Sales forecasts are inaccurate because the data is inaccurate: deals magically move from prospecting to closed overnight and the size of the deal is completely different than what was expected
Forget to Follow up
Because the reps aren’t tracking all their next steps in one place, they sometimes forget important follow-up tasks, which leads to lost business.
Conversation with customers
Sales rep communicates with customer on
the phone, in person, or via email - just like
they do today
Send update to Sudo
Sales rep sends Sudo a quick update about
the conversation via phone, SMS, email or Slack.
Sudo processes the information
Sudo takes the update from the rep and
structures it into actions to take in Salesforce
- add a contact, update opportunity, log activity, etc.
Sudo follows up for missing info
Sudo requests from the rep any high priority
information that the rep did not orginally
provide (e.g. contact email address, opportunity
close date)
Sudo sends info to Salesforce
Sudo writes the information to Salesforce
and sends confirmation to rep of all the
actions taken.
Prior to co-founding Sudo, Francisco founded and led Zappedy (acquired by Groupon in 2011). At Groupon he was a Senior Director of Engineering where he led the Local Engineering team (150+). He holds an MBA from Stanford, an EE, and a MSc in Physics from Universidad Catolica de Chile.
Prior to co-founding Sudo, Amit was a Senior Director of Product Management at Groupon. He led the Local Product team there, with responsibility for merchant tools and the internal tools used by Groupon's global sales team. He holds an MBA from Chicago Booth and a BSE in CS from Princeton.
Ricardo has over ten years of experience designing, building and scaling the technical infrastructure for companies and products from scratch. Prior to co-founding Sudo, Ricardo was Staff Engineer at Groupon, where he led the Self Service team. He previously founded Zappedy. He has BS in C.S. from Universidad de Chile.
Gaston has over ten years of experience building and leading data science teams, whose work has been published in 25+ scientific articles and has led to seven US patents. Before Sudo, he was head of the Merchant Algorithms and Data Science (MAD Science) team at Groupon, which was responsible for leveraging the data from millions of customer reviews into products. He has a M.Sc. in Operations Research and a B.Eng. in Computer Science, both from University of Chile.
Bhupesh has over a decade of experience and expertise in large scale systems, including search, personalization and data infrastructure. He has previously worked at Linkedin, Tellapart, and most recently as Director of engineering at Groupon, where he led the dynamic pricing team from scratch to $100M+ ARR. He is strong proponent of open source software and co-author of project-voldemort. He has a MS in computer science from USC and a B.Tech from IIT Kharagpur.