sudo — Brand
========================

Official logos, marks and press imagery for sudo robotics.
Latest version always at https://sudo.ai/brand

LOGOS  (/logos)
  sudo — prefer the lockup; use the symbol or wordmark alone only when space is tight.
  The wordmark is always lowercase "sudo" — never capitalized.

  sudo-lockup.svg / .png           Full lockup (symbol + wordmark) — Indigo
  sudo-lockup-white.svg / .png     Full lockup — white, for dark backgrounds
  sudo-symbol.svg / .png           Symbol mark — Indigo
  sudo-symbol-white.svg / .png     Symbol mark — white
  sudo-wordmark.svg / .png         Wordmark only ("sudo") — Indigo
  sudo-wordmark-white.svg / .png   Wordmark only — white

  bothaus-white.svg / .png and bothaus.svg / .png   bothaus lockup (Yankees / white)

  Use SVG wherever possible. PNGs are transparent and high-resolution.

BRAND COLORS  (CMYK / Pantone for print — confirm with your printer)
  White     #FFFFFF   CMYK 0,0,0,0      —            Base / page
  Gray      #F0F2F4   CMYK 2,1,0,4      —            Neutral surface
  Sky       #84C3FF   CMYK 48,24,0,0    PMS 2905 C   Accent on dark
  Indigo    #223A66   CMYK 67,43,0,60   PMS 534 C    Primary / accent on light
  Yankees   #13213C   CMYK 68,45,0,77   PMS 289 C    Ink / dark surfaces

TYPOGRAPHY
  Display & body   GT Mechanik Poly
  Labels & mono    GT Mechanik Semi
  GT Mechanik is a licensed typeface (Grilli Type) and is NOT redistributed
  in this kit. License it at https://www.grillitype.com

IMAGERY
  Product, research and team imagery. Cleared for editorial and press use
  with attribution to "sudo robotics".

USAGE
  • Keep clear space around the logo equal to the height of the symbol.
  • Don't recolor, rotate, stretch, add effects to, or outline the logo.
  • Use the white variants only on dark or busy backgrounds.
  • Don't place the Indigo logo on low-contrast or dark backgrounds.

CONTACT
  Press, brand & general inquiries — contact@sudo.ai

© 2026 sudo robotics. All rights reserved.
