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Brand

Official logos, colors and press imagery for partners.

Download Kit

Logo

sudo

sudo Lockup
LockupSVG ↓PNG ↓
sudo Lockup reversed
Lockup reversedSVG ↓PNG ↓

bothaus

bothaus Default
DefaultSVG ↓PNG ↓
bothaus Reversed
ReversedSVG ↓PNG ↓

Use with caution

sudo Symbol
SymbolSVG ↓PNG ↓
sudo Symbol reversed
Symbol reversedSVG ↓PNG ↓
sudo Wordmark
WordmarkSVG ↓PNG ↓
sudo Wordmark reversed
Wordmark reversedSVG ↓PNG ↓

Typography

DisplayGT Mechanik Poly

Building generalized robots

BodyGT Mechanik Poly

The quick brown fox jumps over the lazy dog.

MonoGT Mechanik Semi

sudo robotics — 0123456789

Imagery

sudo R1 — workspacesudo R1 — workspace↓
Manipulation — frontManipulation — front↓Manipulation — pickManipulation — pick↓Manipulation — placeManipulation — place↓Manipulation — toolsManipulation — tools↓

Colors

White

Page

#FFFFFFCMYK 0, 0, 0, 0—

Gray

Surface

#F0F2F4CMYK 2, 1, 0, 4—

Sky

Accent

#84C3FFCMYK 48, 24, 0, 0PMS 2905 C

Indigo

Primary

#223A66CMYK 67, 43, 0, 60PMS 534 C

Yankees

Text

#13213CCMYK 68, 45, 0, 77PMS 289 C

Usage

Placement

Place the lockup in a corner keeping clear space from the edge, or centered for covers and splash screens.

Color Pairing

Do

  • ✓Prefer the lockup; use the symbol alone only when space is tight.
  • ✓Use the SVG wherever the medium allows.
  • ✓Keep clear space around the mark equal to the height of the symbol.
  • ✓Use the reversed (white) variant on dark or busy backgrounds.
  • ✓Pair the logo with the brand colors.

Don't

  • ✕Don't recolor, rotate, stretch, or skew the logo.
  • ✕Don't add shadows, outlines, or other effects.
  • ✕Don't place the Indigo logo on low-contrast or dark backgrounds.
  • ✕Don't recreate the wordmark in another typeface.
  • ✕Don't capitalize the wordmark — it's always lowercase “sudo”.

Need something else?

For interviews, custom assets, or anything not covered here, reach out.

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